September:The 2014 Entrepreneurial Universities Good Practice Event!


The most important event in 2014 for all those willing to become more engaged, innovation-oriented and entrepreneurial.
Universities and research institutions play a key role in today’s society. In addition to educating students and performing research, universities are more and more engaged with their region and business. However, the transition from a traditional university to a more engaged and entrepreneurial one is a complex and long journey.
The 2014 Entrepreneurial Universities Event will bring together around 150 academics and professionals driving this change – in their university, research institution, or in government or intermediaries.
Already before the event, you have access to different tools to analyse your individual situation.  During the event, you will connect to other participants having similar challenges, goals and interests. Our online networking tool, UIIN Connect, will facilitate this networking already before the conference by helping you to find the right networking partners.
In Madrid will learn in detail about 25 good practice cases, each being extensively presented & discussed in 45 minutes. Furthermore, more than 40 concepts and ideas for further developing the entrepreneurial university will be showcased. After the event, having brought home new ideas and concepts, we provide you with material supporting you in the implementation of the approaches learned.
However, the key element bringing all this together is a welcoming and encouraging environment. Which place could be better than an actual good practice example? Therefore we would like to welcome you to the Campus of Excellence of the Technical University of Madrid (UPM).

Conference organisers: UIIN, UPM

The 2014 Entrepreneurial Universities Good Practice Event will be an international meeting and discussion forum for practitioners on university-industry innovation and entrepreneurial universities.

Entrepreneurial University Management

How to manage, lead and govern
  • Building a sustainable ecosystem / integrating into the ecosystem
  • Successful business models for entrepreneurial universities
  • Impact & performance measurement in entrepreneurial universities
  • Providing the right incentives
  • Changing the culture within institutions

University-Business Collaboration and Cooperation

How to cooperate
  • Implementing supporting mechanisms (strategies, structures and approaches) towards UBC
  • Fostering the dynamics of knowledge networks and partnerships
  • Creating and managing cooperative research centres
  • Collaborating in driving innovation
  • Identifying your cooperation partners

Entrepreneurship Education & Curriculum Development & Delivery

How to teach
  • Teaching the entrepreneurs of the future (incl. Massive Open Online Courses / MOOCs)
  • Stimulating entrepreneurial mind-sets, attitudes and behaviour
  • Joint curricula development and delivery: Driving innovation and entrepreneurship
  • Applying new approaches towards creativity & idea generation
  • Implementation of new teaching and learning forms

Student & Academic Entrepreneurship (Spin-offs & Start-ups)

How to support entrepreneurial thinking and acting in academia
  • Building a supporting ecosystem for start-ups and spin-offs
  • Training, coaching and mentoring during an individual’s entrepreneurial journey
  • Creating successful (start-up / business plan) competitions
  • Training the trainers
  • Fostering a culture of academic entrepreneurship in Higher Education


How to link academia and business
  • Creating and operating incubators / start-up ecosystems
  • Creating and operating science and technology parks
  • Creating and operating KTOs and TTOs
  • Creating and operating Corporate Relationship Offices (CROs) / Industrial Liaison Offices (ILOs)

Regional Development

How to engage with the region
  • Driving open innovation in the region
  • Creating regional networks and ecosystems
  • Developing policy measures to foster regional growth and competitiveness
  • Thinking global, acting local
  • Keeping the talent in the region
  • Working with regional governments and regional development agencies

Mobility & Employability

How to get students and staff into industry and vice versa
  • Creating new curricula: A road towards Lifelong Learning
  • Aligning education and training with industry needs
  • Implementing dual study approaches
  • Placing students at the centre of university-industry relationships
  • Making use of employer branding to attract (exchange) staff

Innovation & Knowledge and Technology Transfer

How to transform science into innovation
  • Assessing the value of knowledge and technologies
  • Transforming research results into innovative products and services
  • Protecting and managing IP
  • Marketing Science to Business
  • Engaging with potential transfer partners


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